The phenomenon of flexing or flaunting wealth on social media has become part of today’s youth trend. From branded outfits and hanging out at trendy cafés to vacations at popular destinations, everything seems worth showing off for the sake of existence. Coupled with a hedonistic lifestyle that is increasingly seen as normal, many young people end up trapped in overspending just to look ‘cool’ in the eyes of others.
The problem is, this lifestyle often doesn’t match their actual financial condition. Many are willing to rely on pay-later services, credit cards, or even debt just to maintain that image. As a result, their finances become unhealthy, with monthly salaries spent quickly, leaving little to no savings or meaningful investments.
The biggest challenge for today’s youth is balancing social pressure with financial awareness. Flexing and hedonism may feel fun in the moment, but their impact can last for years. It’s time for young people to prove that being “cool” isn’t about showing off on social media, but about being smart with money, building assets, and preparing for a more stable future.
Tips to Avoid Falling into Flexing & Hedonism:
Limit your exposure to flashy content on social media so you don’t get carried away.
Apply the 50-30-20 rule: 50% for needs, 30% for wants, 20% for savings/investments.
Use pay later wisely—or better yet, avoid it unless absolutely necessary.
Celebrate achievements in healthy ways, like small self-rewards that fit your budget.
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